Hike & Cycle

the target group of the fair is genuinely interested in what's on offer

Hike & Bike Xperience (Fiets en Wandelbeurs)

The Hike & Bike Xperience – Fiets en Wandelbeurs – marks the start of a new hiking and cycling season in the Netherlands and Belgium. More than 850 exhibitors from the tourism, outdoor and bicycle industry are joining us. They are coming into contact with about 45,000 enthusiastic recreational hikers and cyclists.

Fiets en Wandelbeurs - Hike & Bike Xperience: fairs about active holidays

The fairs offer a broad and complete program. A mix of commercial offerings with a substantive lecture program, a large bicycle test track, information markets with volunteers and activities such as a climbing wall, barefoot path and ‘bicycle painting’.

The Hike & Bike Xperience fairs are the largest of its kind in Europe and possibly even in the world.

The right audience

Enthusiastic, genuinely interested in what’s on offer and on the look out for specific information. This sums up the kind of visitors generally drawn to the fair each year. Many exhibitors say they are the ‘best and most pleasant group of visitors’ they have ever encountered at events.

Further on, the visitors of these events consist of people who:

  • are of all age groups, a clear emphasis on people aged over 40
  • are predominantly higher educated
  • have a good income
  • have the means and leisure time to make hiking and cycling trips
  • wants to acquire outdoor equipment, and purchase a good quality bike
  • also opt for ‘hicling’ holidays with children, mountain bike routes, and other outdoor activities such as kayaking and fishing

Upcoming Hike & Bike Xperience fairs

Fiets en Wandelbeurs Belgium
19 & 20 February 2022, Flanders Expo, Ghent

Fiets en Wandelbeurs the Netherlands
25 & 26 February 2022, Jaarbeurs Utrecht

Cancelled: fairs in May 2021
Due to the corona crisis, we had to cancel our fairs in May: Fiets en Wandelbeurs Ghent (1-2 May) and Utrecht (7-8 May). 

Fiets en Wandelbeurs Online Experience
As an alternative, we presented the Fiets en Wandelbeurs Online Experience on 23 & 24 April 2021. This online event attracted 4,500 visitors from the Netherlands and Flanders.  

Map Fiets en Wandelbeurzen Belgium and the Netherlands

Website exhibitors: www.hicle-events.com

Website visitors:
www.fietsenwandelbeurs.nl (Netherlands)
www.fietsenwandelbeurs.be (Belgium)

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