Fietsvakantiebeurs en Wandelmarkt

This was the year we organized our first fair: Fietsvakantiebeurs en Wandelmarkt (Cycling Vacation Fair and Hiking market) at the Amsterdam RAI. The fair attracted 7,800 visitors and 120 exhibitors.

Fiets en Wandelbeurs

We decided to change the name to ‘Fiets en Wandelbeurs’ (Cycling and Hiking Fair). The fair for cycling and hiking destinations.

After only one year we almost doubled our visitor and exhibitor numbers!

Presentations and workshops important driving force

It’s getting obvious. Visitors are being inspired by the lectures. Workshops will provide visitors with practical information. A lot of thresholds will be removed. After following the lectures they will visit the exhibition with fresh ideas about bicycles, matching accessories, rambling and camping equipment, as well as travel and holiday information that suits their needs.

Theme Country: Greece

In 2008 we introduced a theme country to our fair. Our first candidate was Greece. It was a big success. The visitors enjoyed a pita with gyros and had the chance to ride a donkey, just like the locals do!

Kids at the Fiets en Wandelbeurs

Not only adults visit the Fiets en Wandelbeurs, kids are also interested in cycling and hiking. In 2009 we had a climbing wall, a bicycle test track and fun activities for all ages. The Fiets en Wandelbeurs is until today a great option for a family trip.

Slovenia Theme Country

Tourism is booming in Slovenia since Melania Trump is first lady in the US. We’d never heard of her at that time but made Slovenia Theme Country of our fair. They were part of the former Yugoslavia and now the new kid on the block in Europe. Someone has to be the first.

Outdoordumpdag

First edition of the market for remaining batches of outdoor gear. A great fair to organize once.

Norway Theme Country

It turned out to be a major success! People were almost fighting to access the fully occupied lecture rooms with lectures about Norway. Norway’s booth was the busiest of all.

Crossing the border: Belgium

Our dreams came true, our first edition in Belgium. Location: the Nekkerhal in Mechelen. Once this convention center was meant as a vegetable auction. Now a real cycling and walking paradise for one weekend.  14,120 visitors Flemish people got acquainted with cycling and walking this first edition! And they love it now!

France Theme Country

For many people in the Netherlands, France is the number one country to go to. Good food, sunshine and a nice variety of landscapes. It won’t be surprising that France is where many of the Dutch go to for their first cycling holiday.

E! Magazine

This was the year we published the first edition of E!, the magazine about e-bikes. The latest models are presented, e-bike friendly destinations introduced and questions about e-bikes answered.

Hicle Bikezine

The introduction of Hicle Bikezine, the on-line bike magazine for the adventurous cyclist. Breathtaking routes, new gear, reviews and travel stories.

FietsVAK

In 2014 the Fiets en Wandelbeurs worked together with FietsVAK, the trade fair of the bicycle industry. Both fairs attracted together almost 25,000 visitors.

Logo slightly changed

Redmond O’Hanlon

Special guest in 2015 is the British writer Redmond O’Hanlon. In his lecture he talks about his hiking adventures in Congo, where he’s on the look out for dinosaurs…

Antwerp

This year we’ve moved the Flemish cycling and walking fair from Mechelen to Antwerp Expo.

Cycling and Hiking Fairs Record

A record at the Fiets en Wandelbeurs in Utrecht: 23,762 visitors came to test bicycles, explore bike and hike destinations and shop for new shoes and all other gear.

E-bike Challenge

It is time to broaden our horizons so we started a new fair: E-bike Challenge. This is the fair were you can test the latest e-bike models and get your questions answered by the best e-bike specialists.

Hicle Outdoor

We started the first edition of E-bike Challenge in Ghent, Belgium under the umbrella of Hicle Outdoor. It also includes Fiets en Wandelbeurs and Mount Expo, the fair for mountain lovers and climbers as another newcomer.

Fiets en Wandelbeurs, Bike Motion & E-bike Xperience

The biggest bicycle fair in Europe has been born: Fiets en Wandelbeurs, Bike MOTION Benelux and the E-bike Xperience worked together and attracted 41,376 visitors in one weekend! Location: Jaarbeurs Utrecht.

E-bike Challenge Minneapolis

The E-bike Challenge came to Minneapolis, Minnesota! It turned out to be a success. In 2022 there will be another edition. For more information www.ebikechallenge.com.

IBTC – International Bicycle Tourism Conference

First edition! At the IBTC, Hicle presents examples of progress, problems and solutions in the field of bicycle tourism. With interesting speakers and plenty of networking options.

Fiets en Wandelbeurs Online Experience

During the corona crisis, we presented a 100% digital Fiets en Wandelbeurs, which attracted 4,500 online visitors on 23 & 24 April.

E-bike Challenge Minneapolis back on stage

Three years on from the last edition of the E-bike Challenge in Minneapolis, the event was finally able to go ahead again in the Convention Center of that city on 2 & 3 April 2022.