Hike & Cycle

Market information

Our team consists of experienced hikers and cyclists, who know the needs of hikers and cyclists. We can help you stimulate cycling and hiking tourism in your region. Hikers and cyclists are a clear niche target group. Their characteristics vary from country to country, but they all fit in the general picture which is provided below.

The main focus is:

  • recreational mountainbike holidays for beginners to advanced
  • relaxed leisure hiking and cycling holidays
  • adventurous hiking and cycling holidays
  • couples with children for hiking and cycling holidays

Characteristics of these target groups are:

  • all age groups, but with a clear emphasis on people aged 30 to 65 and older
  • they are well known to hike and cycle everywhere around the globe
  • in general higher educated
  • in general higher than average income
  • willing to spend money for more quality

Hiking and cycling in Europe is not an inexpensive activity. Good equipment is expensive and travel expenses can be considerable. The quality of the holiday is important and they are willing to pay for it. Facilities must meet certain standards, but most important is that they can enjoy the local nature and culture. They need basic facilities with sufficient comfort, so that they can:

  • explore nature
  • enjoy rich cultur
  • meet local people by cycling, hiking and other outdoor activities
  • overnight in accommodations with clean bathrooms, good beds and nice food
  • visit main attractions and attend events
  • go out for dinner and having a beverage