The specialists in hiking & cycling
Business to Business
Hicle Outdoor is a new total event that provides opportunities to everyone who is professionally involved in the broad area of recreational cycling, hiking and outdoor pursuits. On the 18th and 19th February 2017, the first edition of Hicle Outdoor took place in Flanders Expo in Ghent, Belgium. Together, the ‘Fiets en Wandelbeurs’, e-bike Challenge and Mount Expo attracted 15,532 visitors.
Hicle Outdoor is not an event with its own exhibitors, but functions as an umbrella under which several events take place. The ‘Fiets en Wandelbeurs’, e-bike Challenge and Mount Expo have their own distinct identity and run separate marketing and publicity campaigns to reach a specific target group.
All these events complement and strengthen each other. They attract qualitatively good visitors who are interested in cycling, walking, climbing, outdoor equipment and destinations for active holidays. An admission ticket for one of the events gives free admission to all of the others. Many visitors take the opportunity to visit all events. Exhibitors benefit directly from this by reaching new target groups.
The upcoming edition of Hicle Outdoor again takes place in Flanders Expo in Ghent, on the 10th and 11th February 2018. Exhibitors can register via the website in which they want to participate: Fietsenwandelbeurs.com, Ebikechallenge.be and Mountexpo.be. The site Hicleoutdoor.be focuses on consumers.