The specialists in hiking & cycling

Business to Business

Market information

Photo Kagat Hatim

Photo Kagat Hatim

Hikers and cyclists are a clear niche target group. Their characteristics vary from country to country, but they all fit in the general picture which is provided below.

The main focus is at:

  • recreational mountain bike vacations for beginners to advanced
  • relaxed leisure hiking and cycling vacations
  • adventurous hiking and cycling vacations
  • couples with children for hiking and cycling vacations

Characteristics of these target groups are:

  • all age groups, but with a clear emphasis on people aged 30 to 65 and older
  • they are well known to hike and cycle everywhere around the globe
  • in general higher educated
  • in general higher than average income
  • willing to spend money for better quality

Hiking and cycling in Europe is not a poor peoples activity. Good equipment is expensive and travel expenses can be considerable. The quality of the vacation is important and they are willing to pay for it. Facilities must meet certain standards, but most important is that they can enjoy the local nature and culture. They need basic facilities with sufficient comfort, so that they can:

  • explore nature, enjoy rich culture and meet local people by way of cycling, hiking and other outdoor activities
  • overnight in accommodations with clean bathrooms, good beds and nice food
  • visit main attractions and attend events
  • go out for dinner and having a drink

Our team consists of experienced hikers and cyclists, who know what hikers and cyclists need. We can help you with the realization of a plan to stimulate cycling and hiking tourism.