Hikers and cyclists are a clear niche target group. Their characteristics vary from country to country, but they all fit in the general picture which is provided below.
The main focus is at:
Characteristics of these target groups are:
Hiking and cycling in Europe is not a poor peoples activity. Good equipment is expensive and travel expenses can be considerable. The quality of the vacation is important and they are willing to pay for it. Facilities must meet certain standards, but most important is that they can enjoy the local nature and culture. They need basic facilities with sufficient comfort, so that they can:
Our team consists of experienced hikers and cyclists, who know what hikers and cyclists need. We can help you with the realization of a plan to stimulate cycling and hiking tourism.