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E-bike Challenge


This event revolves around the comparison and testing of e-bikes, e-mountain bikes and speed pedelecs. On 18th. And 19th. February 2017, the first edition of E-bike Challenge took place in Flanders Expo in Ghent (Belgium), under the banner of ‘Hicle Outdoor’. This total event attracted 15,532 visitors. The next edition is scheduled for 10th and 11th February 2018, again in Flanders Expo.

testparcours van de e-bike Challenge

Wide range

Visitors will be able to try out a wide range of well-known brands of electric bicycles, speed pedelecs and e-mountain bikes on large and challenging indoor test tracks. Exhibitors and experts will be stand-by to answer any questions. Besides, lectures and workshops inform visitors about the ins and outs of e-biking.

100% target group

Visitors of E-bike Challenge are 100% target group. They come to the ‘Challenge’ because they orientate themselves on the purchase of an e-bike. Flanders is a real growth market for e-bikes and the event offers bicycle brands an ideal opportunity to reach the right audience amidst the magnificent setting of Flanders Expo.

Bicycle test courses

The stands of the exhibitors directly adjoin the bicycle test courses (e-bike, e-mountain bike and speed pedelec). So visitors can get information about the models and then immediately try out one or several of them.

Hicle Outdoor

Besides e-bike Challenge, also ‘Fiets en Wandelbeurs’ (cycling, hiking) and Mount Expo (mountain sports) will again take place under the banner of Hicle Outdoor in Flanders Expo in 2018. A ticket for one of these events, will give free access to all the others.

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