Hike & Cycle

Cycling and Walking Fairs

The ‘Fiets en Wandelbeurzen’ – Hiking & Cycling Fairs – are unique. They mark the start of a new hiking and cycling season in the Netherlands and Belgium. More than 850 exhibitors from the tourism, outdoor and bicycle industry come into contact with about 40,000 enthusiastic recreational hikers and cyclists.

Dozens of lectures and workshops, info markets and a big indoor bicycle test track complete this successful event, the largest of its kind in Europe and possibly even in the world.

The right audience

Enthusiastic, genuinely interested in what’s on offer and on the look out for specific information. This sums up the kind of visitors generally drawn to the fair each year. Many exhibitors say they are the ‘best and most pleasant group of visitors’ they have ever encountered at events.

Further on, the visitors of these events consist of people:

  • of all age groups, but there is a clear emphasis on people aged over 40
  • who are predominantly higher educated and have a good income
  • have the means and leisure time to make hiking and cycling trips, acquire outdoor equipment, and purchase a good quality bike
  • also opt for ‘hicling’ holidays with children, mountain bike routes, and other outdoor activities such as canoeing, kayaking and fishing
Upcoming fairs

Jaarbeurs Utrecht, 1st, 2nd and 3rd of March 2019.
The event is held in combination with E-bike Xperience and Bike MOTION Benelux. A ticket for one event, gives free access to the other events.

Flanders Expo in Ghent, 2nd and 3rd February 2019
The event is held in combination with E-bike Challenge and Mount Expo under the banner ‘Hicle Outdoor’. A ticket for one event, gives free access to the other events.

Website: www.fietsenwandelbeurs.com