Hike & Cycle

Our dream

We aim to have a world where you can  hike and cycle in the most comfortable, safe and clean way possible.
We believe this dream can come true.

Hicle promotes and stimulates the development of hiking and cycling, for tourism and everyday life. From organizing fairs, publishing magazines and consulting your region to become a thriving cycling and hiking destination, we are here to help you.

Our facts

Step through the history of our cycling, walking and outdoor fairs in Amsterdam, Utrecht, Antwerp, Ghent and Minneapolis USA.

Bike capital Amsterdam


Fietsvakantiebeurs en Wandelmarkt. The very first edition.

Fietsvakantiebeurs en Wandelmarkt

This was the year we organized our first fair: Fietsvakantiebeurs en Wandelmarkt (Cycling Vacation Fair and Hiking market) at the Amsterdam RAI. The fair attracted 7800 visitors and 120 exhibitors.


Fiets en Wandelbeurs

We decided to change the name to ‘Fiets en Wandelbeurs’ (Cycling and Hiking Fair). The fair for cycling and hiking destinations.

After only one year we almost doubled our visitor and exhibitor numbers!


Lectures at the Fiets en Wandelbeurs

It is also possible to give lectures at the Fiets en Wandelbeurs.


Theme Country Greece at our Fiets en Wandelbeurs 2008

Theme Country: Greece

In 2008 we introduced a theme country to our fair. Our first candidate was Greece. It was a big success. The visitors enjoyed a pita with gyros and had the change to ride a donkey, just like the locals do!


Kids at the Fiets en Wandelbeurs in Amsterdam

Kids at the Fiets en Wandelbeurs

Not only adults visit the Fiets en Wandelbeurs, kids are also interested in cycling and hiking. In 2009 we had a climbing wall, a bicycle test track and fun activities for all ages. The Fiets en Wandelbeurs is a great option for a family trip.


Our one and only Outdoor dump day 2010 Amsterdam RAI

Slovenia Theme Country

Tourism is booming in Slovenia since Melania Trump is first lady in the US. We’d never heard of her at that time but made Slovenia Theme Country of our fair. They were part of the former Yugoslavia and now the new kid on the block in Europe. Someone has to be the first.


First edition of the market for remaining batches of outdoor gear. A great fair to organize once.


Norway Theme Country at the Fiets en Wandelbeurs 2011

Norway Theme Country

It turned out to be a major success! People were almost fighting to access the fully occupied lecture rooms with lectures about Norway. Norway’s booth was the busiest of all.


Our first fair in Mechelen, Belgium - Nekkerhal

Crossing the border: Belgium

Our dreams came true, our first edition in Belgium. We let the Flemish people get acquainted with cycling and walking! And they love it now!


France Theme Country Fiets en Wandelbeurs 2013

France Theme Country

For many people in the Netherlands, France is the number one country to go to. Good food, sunshine and a nice variety of landscapes. It won’t be suprising that France is where many of the Dutch go to for their first cycling holiday.

Fiets en Wandelbeurs Mechelen

Once the convention center in Mechelen was meant as a vegetable auction. Now it is a real cycling and walking paradise for one weekend a year that attracts 14,500 visitors.

E! Magazine

This was the year we published the first edition of E!, the magazine about e-bikes. The latest models are presented, e-bike friendly destinations introduced and questions about e-bikes answered. Read our latest edition.


Hicle Bikezine

Hicle Bikezine

The introduction of Hicle Bikezine, the on-line bike magazine for the adventurous cyclist. Breathtaking routes, new gear, reviews and travel stories, you can read it all in:  Hicle Bikezine.


In 2014 the Fiets en Wandelbeurs worked together with FietsVAK, the trade fair of the bicycle industry. The both fairs attracted together almost 25.000 visitors.


Redmond O'Hanlon signings his books at Fiets en Wandelbeurs 2014

Redmond O’Hanlon

Special guest in 2015 is the British writer Redmond O’Hanlon. In his lecture he talks about his adventures in Congo, where he’s on the look out for dinosaurs…


Backpackers paradise, how to use a hammock

Record at the Fiets en Wandelbeurs

A record at the Fiets en Wandelbeurs in Utrecht: 23.762 visitors came to test bicycles, explore bike and hike destinations and shop for new gear.


E-bike Challenge first edition in Flanders Expo Ghent

E-bike Challenge

It is time to broaden our horizons so we started a new fair: E-bike Challenge. This is the fair were you can test the latest e-bike models and get your questions answered by the best e-bike specialists. We started the first edition in Ghent, Belgium.


Croud waiting to get acces to Fiets en Wandelbeurs, Bike Motion Benelux and E-bike Xperience 2018

Fiets en Wandelbeurs, Bike Motion & E-bike Xperience

The biggest bicycle fair in Europe has been born: Fiets en Wandelbeurs, Bike Motion and the E-bike Xperience worked together and attracted 41.376 visitors in one weekend!


E-bike Challenge 2019 Minneapolis Minnesota

E-bike Challenge Minneapolis

The E-bike Challenge is coming to Minneapolis, Minnesota! Stay tuned for more information…

Meet the Hicle hike and cycle specialists

The international team of experts is here to help you.

The team - Our office in Amsterdam

Theo Jorna

Theo Jorna

Founder CEO. Traveled half the world by bicycle including the Sahara desert before starting the company. Knows everything about plants as he is a biologist.

Stefan Maas

Stefan Maas

Writer, press and media specialist. Press releases, Hicle travel reviews, Theme Country expert. Cycles 15 miles each morning to the office and at the end of the day the same distance back home.

Harry Wagenaar

Harry Wagenaar

Web editor specialist and volunteer contact. Cycled all the way to India and West Africa before joining the team. Loves to write travel stories. Nickname: ‘Fietsenaar’. www.fietsenaar.nl

Nick Roodenburg

Nick Roodenburg

Our E-bike Challenge specialist and floor plan editor. In the weekend he can be seen among soccer fans of Ajax Amsterdam, cheering on his team.

Ada Sauvé

Ada Sauvé

Our financial controller and booth building expert for many years. Knows almost all our clients personally.

Johan Stuijt

Johan Stuijt

IT-wizard. Fixes everything with ones and zeros: websites, accounting software and even ticketing and access control. Solves problems in his head while riding his bike, plays drums in a rock band.

Dunja van der Does

Dunja van der Does

Marketing and account manager. Our team builder, the oil in the machine! Likes to cook healthy food.

Sylvia Hemelaar

Sylvia Hemelaar

Knows everything about traveling in the USA. Not so strange she maintains our travel agency www.usabiketours.com. Hair cutting specialist as well, takes care of everyones hair.

Constance Withers

Constance Withers

Our US employee for Hicle and USA Bike Tours. Lives in California, loves Amsterdam and is learning to speak Dutch.

Jurre Baguet

Jurre Baguet

Our Flemish employee who lives and works in Ghent. Hicle Family specialist and snowboard lover, never broke his legs so far.

Peter Cristiaensen

Peter Cristiaensen

Promotes our Flanders fairs in all kinds of Belgian media. Besides this, he is a chief editor of a Flemish magazine and a teacher.


Dog Appie

Our youngest walking specialist. Sleeps most of the time underneath someone’s desk.